Where nature meets science.
Nordic nature is central to Raunsborg, influencing every aspect from concept to finished product. However, the true magic unfolds when Nordic nature converges with scientific principles. This integration is so vital to us that it permeates our DNA and operational procedures. Our headquarters is located in West Funen, close to nature, because we want to be intimately connected with it. We also want to be at the forefront of scientific innovation. We believe nature and science should go hand in hand, as this combination creates the necessary and right framework for Raunsborg to develop and produce unique beauty products, for your pleasure and benefit.
Everything in one place
We want to be intimately involved in the process. This has been crucial for us since day one. The closer we are to the entire process, the better the products. Our office is in the same building as our laboratory and production facility. It takes no more than a few seconds to get from our office to the "lab," so when we say we're close to the process, we mean it.
This also means we can consistently provide you with the absolute best experience. We receive many inquiries with questions that are best answered by a specialist – and it's simply easy to go down to the lab. The same applies when developing new products. We are deeply involved in the "engine room" of development. Jim is always part of the process – he is both a well-known and well-liked face in our laboratory. This is another advantage of having the lab and production in the same building.
A modern laboratory
Plum A/S has been developing and producing creams for the professional industry since 1960. It was therefore quite natural that our office should be in the same building. This gives us unique opportunities for continuous, competent sparring and advice.
All our products (except dietary supplements) are created and developed in collaboration with Plum A/S – one of Europe's leading companies in creams for the industry. This gives us confidence. And it also gives you, the consumer, confidence because you know that the processes are under control – from start to finish.
Modern production
Although our most creative man, Jim, often pops into the lab, we sometimes find him in production as well. Since Raunsborg's inception, rumors have circulated that Jim accidentally fell into one of our mixing vats during the development of our Raunsborg Hand Cream.
We can reveal that he did not – although it's a good story – because it's simply not possible. Our production is state-of-the-art and thoroughly professional. Just look at the pictures below. The process is under control.
How we develop a new product
First, our creative engine, Jim, gets inspired. Jim is often inspired by being in nature. You probably recognize the feeling of being inspired in nature. We are exposed to a myriad of different sensory impressions.
Jim observes, smells, and notes.
Next, our developers get to work. We meet with the lab to review the possibilities for a new product. We give them an indication of what we want. They provide us with good, competent sparring – it's a gift to have one of Europe's leading cream and production companies in the same building. It truly is an invaluable resource we can draw upon. We now receive a test from the lab. A small jar or tube with a test product – a product we have helped create in collaboration. We test, test, test, and test... it simply has to be perfect. The scent must be spot on. The consistency must be right. A good example is our shampoo. It took several years to arrive at the correct formulation – we actually went through 64 formulations before we were satisfied.
Only when we are internally satisfied do we move on to the next step: finding 100 test subjects to try the new product. It is crucial for us that these test subjects do not already use Raunsborg products, as it is important that they are as neutral and impartial as possible. For instance, when we tested our Anti-age Day Cream, we selected 100 impartial test subjects who had never used Raunsborg before, so we could get objective feedback.
And then comes the big moment; the 100 test subjects fill out a questionnaire they received with the test product... and if we don't score above 4 out of 5 possible points – where 1 is the lowest score and 5 is the highest – the product fails and is not launched. The test product is evaluated based on several parameters: effect, consistency, scent, how the product is absorbed, and a comparison with a similar product the test subject already uses.
This part of the process is incredibly important to us. It's vital that real people have tried the product. This provides genuine and accurate feedback – a huge thank you to all previous test subjects. We truly appreciate it! If all goes as planned, the product is now ready to hit the shelves. We develop campaign materials for our own use and for our retailers, ensuring they are well-equipped to sell the product.
The product can now go into production. It needs to be sold and packaged. We package all products manually. We have a team member who checks all tubes and packaging: Is the seal correct? Is the logo straight? We always have at least one packer dedicated to this task – and during peak periods, we naturally have more. Everything is done manually. This also applies to our perfumes. They are hand-filled, checked, and then packaged.
Voilà. That's the process from start to finish.
In short; we pamper our products. Buying a Raunsborg product should be an experience. We therefore do our absolute best to ensure you have a good experience – every time.