When the finished product is to be launched
https://www.youtube.com/watch?v=sF7WLlKLiWc
At Raunsborg, we have developed and produced more than 50 different products since 2012. If we do say so ourselves, we have good experience in going from idea to finished product.
In our two previous blog posts, we wrote about going from idea to product, our philosophy, and our location in West Funen. In this blog post, we will take a closer look at the process when the product has been tested, finalized, and is ready to be sold through our dealers and on our own webshop.
From INCI to finished packaging
Once we have a finished product in hand, we always receive the full ingredient list from the "lab" – also known as an INCI. It sounds a bit fancy, but it's not at all. It's actually just a complete list of the ingredients contained in the product. Once this is in place, we start designing the packaging.
In the first part of the design phase, Jim is always a great help. His creative abilities and understanding of design and content are a positive catalyst for achieving a unique result. His ideas and thoughts always provide fertile ground for achieving an outstanding design. In addition to Jim's quirky thoughts and ideas, we also always find inspiration in Flora Danica.
Once the initial thoughts have been mapped out and systematized, we make sure to brief our graphic designers on the project and the upcoming task. It is now up to them to ensure that the sum of our initial thoughts and ideas is visualized. The first drafts now become a reality.
Sometimes we hit the nail on the head... right from the first proposal. Other times, we go through many drafts before we are satisfied. Once the design is in place, we are one big and very important step closer to launching the product.
It's easy to be a dealer
Once we have both the finished product and the finished packaging, the next steps are primarily about our dealers. It must be easy and simple to be a dealer of our products. We therefore initiate some internal and external processes to ensure that our dealers have the best conditions for selling our products.
It all starts with the internal processes, where Casper, our controller, creates the product in our own system with associated master data. This includes prices, delivery, stock status, our item number, our dealer's item number, etc.
Once the internal part is handled, we focus on our dealers. This is where Camilla, our sales and marketing coordinator, comes into the picture. It is her responsibility to ensure that the product can be ordered by our dealers – meaning she is responsible for creating the product in our dealers' respective systems.
Training is gold
Now we enter the final phase: providing our dealers with the necessary knowledge about the product. It is important that our dealers are trained so they know what to say when customers ask about a (new) Raunsborg product. We therefore prepare general sales material, but also specific news sheets tailored to each individual dealer – it should be easy to be a dealer of Raunsborg products.
In addition, we have a strong sales team that visits our dealers. We help them with both material and product training. We have done this since day one, and we will continue to do so – because it creates a unique bond between the producer (us) and the customer (our dealer). They are not just one among many. They are part of our "little family". And we cherish that.
PR
In connection with the launch of new products, we always prepare a press kit to inform the press and influencers that we are launching a new product. We always try to tell a unique story about the product – we always try to have a sharp, but also creative angle on our stories, because it simply generates more (positive) attention.
As you can probably tell, there are many elements that need to fall into place. We have done this quite a few times by now – we are already looking forward to the launch of our next product.
What it will be… time will tell.
However, we can already reveal that our next product is multifunctional. It tightens and delays the skin's natural signs of aging – all while the cream helps against pigment spots. The new cream contains, among other things, active ingredients from kale, calendula, white truffle, shea butter, and rice oil… we look forward to presenting our new product in January 2020.
